Teenagers Abandoning Facebook in Droves

Facebook’s recent financial numbers don’t look that great. Apparently, the social media giant is going the way of MySpace and AOL chatrooms. They are failing to maintain the attention of Generation Z (that may or may not stand for “Zombie,” btw). Apparently the younger generation is far more concerned about privacy and real connections—they are currently popularizing private message services like WhatsApp and WeChat.

A recent article in The Guardian hypothesizes on why this may be the case:

Part of the reason is [the] gradual encroachment of the grey-haired ones on Facebook. Another is what messaging apps have to offer: private chatting with people you are friends with in real life. Instead of passively stalking people you barely know on Facebook, messaging apps promote dynamic real-time chatting with different groups of real-life friends, real life because to connect with them on these apps you will typically already have their mobile number. The trend flies in the face of recurring criticism of young people – that their social lives are largely virtual – when many more are in fact embracing the virtues of privacy and services like WhatsApp, which shun advertising.

This is an interesting trend to me. It indicates that though my generation (Generation Y or “The Millennials”) has been oft-criticized for narcissism, Generation Z seems to care less about personal exhibition and virtual notoriety, and cares more about real connection and transparency.

This also indicates that advertising is going to have to change in the future in order to continue to be worthwhile. Currently, Facebook ads and online banners generate a lot of revenue for the people who invest in them. This is in spite of the fact that my generation rarely if ever clicks on ads. But we are still exposed to these ads every day on Facebook and the internet at large, and perhaps we are still somewhat susceptible to sub-conscious branding. But the upcoming generation isn’t just not clicking on ads. They are hardly even seeing them. Ads don’t register for most of them.

This may portend major changes in the way the internet is structured. If ads can’t pay for original content, then content-providers will be forced to move toward a subscription model (a la Netflix). Even sites like ours may eventually have to move in that direction. This shift in advertising has already resulted in more “embedded” advertisement: ad placements that blend into their content environments without any self-consciousness as ads. There may come a time when commercials and content become indistinguishable.

In the meantime, it may be a good idea to invest your money (and your time for that matter) outside of Facebook.

14 responses

  1. I have never been a fan of this social media site that is under the control of the evil regime. I hope many more people wise up, and FB fails and goes away.

  2. Spacebook is an invitation to be robbed, raped, arrested, staulked or abused for the entertainment of the cheap trash raised by self centered parents

  3. I left F***Book for Twitter 5 years ago when it was learned that the ad dollars earned by our participation helped support Osamabama. Better class of people on Twitter!

  4. The head of Facebook, Mark Zuckerberg, campaigns the government for amnesty, and regularly censors anything he thinks is too conservative. I’m glad to see his evil empire crumbling.

  5. When facebook first come to the internet it was a lot of fun but as usual people have to abuse whats free, just like the freedoms of this country, funny thing the country and facebook together might bite the dust.

  6. Truth is BIg Brother is everywhere, even Twitter and others. Assume you are being watched constantly and nothing is private. Reality is the book 1984 was about our time. Obastard is EVIL enough to peg everybody who does not buy his LIES as the ENEMY. Reality is Obastard is the ENEMY and a Muslim Terrorist.

  7. Well, if they wouldn’t be fascist Nazis by censoring opinions they disagree with, and then turn around and ignore Muslim terrorist agitators and their hate speech, maybe more people would stick with them. Unfortunately they have caved in to the Obama administration and their pro-Muslim agenda. It also doesn’t help when they twiddle with their timeline and privacy settings so often that nobody can possibly keep track of all the changes. This is also by design and intended to make it easier for DHS to access everything you post. Personally I don’t give a flying flip what the Government knows about my internet activity. I am proud to be a redneck gun toting, Bible thumping Conservative American, and I purposely let them know as often as possible.

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